Improving online advertising through product and infrastructure | The Mozilla Blog
blog.mozilla.org
LAURA CHAMBERS, CEO, MOZILLA CORPORATION As Mark shared in his blog, Mozilla is going to be more active in digital advertising. Our hypothesis is that we n

cross-posted from: https://lemmy.zip/post/23894598

Despite its emphasis on protecting privacy, Mozilla is moving towards integrating ads, backed by new infrastructure from their acquisition of Anonym. They claim this will maintain a balance between user control and online ad economics, using privacy-preserving tech. However, this shift appears to contradict Mozilla’s earlier stance of protecting users from invasive advertising practices, and it signals a change in their priorities.

    • pipariturbiini@sopuli.xyz
      696·
      2 months ago

      I dislike ads as much as the next person, and find uBlock Origin necessary for browsing the web, but the cold fact is that the internet is run with advertising, whether you like it or not.

      If that is done without creating a profile on me, and without crippling the reading/viewing experience, I can tolerate advertisement.

      I assume this is also an action towards becoming independent from Google funding; which is a good thing.

      • mnmalst@lemmy.zip
        213·
        2 months ago

        Happy to see some sane comments here. Couldn’t have said it better. You can hate ads and still keep a foot in reality.

      • kylian0087@lemmy.dbzer0.com
        91·
        2 months ago

        I absolute despise ads but they are a necessary evil, it can be implemented well if it is not done intrusive and doesn’t take up more space then the content it self. Also if it are mostly scam ads and such they might as well not have ads at all.

      • BearOfaTime@lemm.ee
        31·
        2 months ago

        Fuck ads.

        You’re lying to yourself if you think ads will ever be delivered without tracking.

        This whole “anonymization” nonsense is a lie. It’s been shown, repeatedly, that data can be de-anonymised, especially data that’s not exactly narrowly collected.