Money.

Also I imagine the ads will be silent but animated, like a regular website ad but full screen, essentially turning whatever you’re watching it on into a giant billboard.

It’s just another thing to block I guess.

It does also work for them that they retain employees who are more likely to put up with their bullshit. They can cull the truly lazy ones at a later date as required, either by firing them or finding a similarly bullshit change that they’re likely to be adverse to.

It’s not just large amounts of money. It’s chasing more and more money each quarter, and when it starts slowing down panic sets in and they start trying to find any and every possible avenue to keep profits up. It’s how we’ve ended up in subscription based hell and it’ll only get worse.